"🎶 Forget about the price tag 🎶"

You might notice that sometimes you'll see prices fluctuating on our products. This is because rather than set a price and forget it, we monitor the costs of the things we make and stock, and adjust our prices up or down to reflect that.

Sarah and I keen to make sure that if something goes down, that benefit is passed on to our customers who are balancing living costs and car budgets! In this way, we also protect ourselves against sudden price rises for our stock items which leave our already modest profit margins painfully squeezed or erased.

In an era of relentless price rises and living costs that can feel exhausting - especially when you're running both a rare car AND a small business - this might be an unorthodox approach that flies in the face of traditional capitalism maxx-profit and "growth mindset" 🙄.

But it's how we've always operated, and we might not go to our beds at night having rubbed our hands over our gleaming piles of gold, but we do settle down with satisfyingly tired brains and hands knowing we're serving our automotive community wisely and thoughtfully, with cars around the world able to carrying on taking children to school, win show prizes, carry shopping, transport people to work and look damn cool because of what we do.